Following a deal with UK business water retailer, Water Plus, the software company UD Group has entered into the water utilities market in the UK. This is the first time that the UD Group have worked with a non-energy utility.

Water Plus, which was founded in 2016 as the result of a merger between United Utilities and Severn Trent’s B2B divisions, has partnered with UD Group in a move to respond to the increased competition deregulation that is expected later this year.

A variety of services will be supplied by Water Plus, including billing, meter reading, account management and water efficiency advice.

According to Sue Amies-King, chief executive of Water Plus, “The water utilities sector is undergoing a major period of transition and we anticipate that this partnership will set a new standard in how providers interact with their customers. We will have a personal and innovative approach, especially through the digital channels, and we believe that UD Group will help us firmly cement our position at the head of the market.”

Steve Armitage, managing director of UD Group, added: “We expect next year’s deregulation to dramatically increase competition between B2B water providers, so to get off the mark with the UK’s largest provider really sets down a marker regarding what our software is capable of. The creation of Water Plus earlier this year highlighted the significance of next year’s changes and it’s no surprise that they’ve made such a bold step in challenging conventional practice.”

It is expected that the move to open the water sector up to competition will be a good thing for individuals as well as businesses as there is nothing like some good stiff competition to make companies provide better service and prices to those that they serve. Time will tell whether this is going to improve overall service in the UK water sector or not.

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