Why are Bottled Water Sales Still Rising?Bottled water sales are still rising exponentially globally, and this is a cause for concern. Firstly, many of the bottled water companies are making outrageous claims about their water, which is nothing more than bottled tap water much of the time, and secondly the plastic bottles are causing havoc in the balance of nature.

Millions of tons of these bottles land up in landfills all over the world every year, which is really devastating for the environment, yet bottled water sales are still on track to outsell other non-alcoholic beverages by 2017.

Why are Bottled Water Sales Still Rising?

The per capita bottled-water consumption more than doubled between 2000 and 2014, with the price of bottled water dropping against the rise of the selling price of all other drinks.

This has led to huge environmental concerns, with many national parks and college campuses either outright banning bottled water or heavily frowning on its use. This however seems to have done little to stem the flow of bottled water, even amid protests against water companies tapping local water resources in many regions despite droughts.

Dozens of smaller, high-end specialty-water brands are still flooding the market, backed by all types of investors trying to create higher margins with exotic minerals, new bottle designs, elaborate tales of provenance, and by using celebrities to advertise and endorse their brands.

It seems that industry-funded studies attributing scores of illnesses to tap water may be responsible for this surge in bottled water sales, and many say that a bottle of water has become another accessory without which they would feel strange.

While it is vital that we remain hydrated for our bodies to function optimally, one should remember that we do get some of our water-needs from the food we eat and from other liquids such as tea, coffee, and juices.

A far better solution for those who want to remain hydrated but do not want to drink tap water would be to invest in a water cooler, both at home and at work, which can dispense fresh, great-tasting filtered, chilled drinking water virtually nonstop. Modern water coolers are stylish, functional, energy efficient and a whole lot cheaper in the long run than bottled water; an added bonus is that they do not harm the environment either.

Buy water coolers or rent a water cooler from Living-Water in London.